the most humbling of beginnings

2016

From childhood, I'd always wanted to be a photographer. My photos were great, but I didn't know shit about business. ZIP. So there I was, serving at Red Lobster (before it had a comeback), just dreaming of the days I could work for myself. This was one of the two jobs where I worked for not myself.

my first taste of the good life

2017

I dropped out of bible college because they had a 10pm curfew. I was 20 and a night owl. With all my new free time, I was able to spend my mornings building my photography website, networking in my area, and OMGGGGG... BOOKED MY FIRST WEDDING?! it was game-over for me right then.

the boom

2018

...After that first wedding, I booked FIFTY-THREE MORE for the year of 2018. This is when I discovered systems as lifesavers. I built an automated workflow to act as my assistant and make sure my clients had the best experience. Because of my systems, 5-star reviews rolled innnn ⭐️ 

"so like.. how are you doing that tho?"

2019

The question that I didn't know would change my life FOREVER. All of my acquaintances in business, from vendors to people I met at conferences, would ask me this. (For reference: Most people took 25 weddings annually) I finally got to share my system tips and tricks!! WOOHOO

I mostly blacked out, but I do remember..

2020

With the world shut down, I knew that no matter what--I was going to have to build momentum again. I'd been setting up automations for others and considered creating a program to teach people who couldn't cover my 1:1 service fee. And the work began... I released my first course ever! While everyone was working on the backend of their business during shutdown.

refined my program and launched it

2021

Because of my older sister, I was coding my MySpace profile at age 11, so I'd put in the HOURS and had 10 years of experience under my belt for building cohesive spaces. I planned the program, recorded it, planned a media shoot for marketing, and launched it. The people ate that shi- upppppp😋

I got bought out of my own biz

2022

Remember that program I launched the year before? Yeah--well it was about how to use this certain Client Management System. The CEO of that company found me on IG and wanted to bring me on for marketing, even though it'd make me the only remote employee in the entire company. HOW COULD I SAY NO?! So I hopped on a flight and started my first week in person.

Finally, it all comes together

2024

With socials, systems, funnels, organization, program mapping, site design, data tracking... all the things--locked and loaded, I started running Operations for educators. Teams in sync turned into $200k-$500k launches, $100K days, and more opt-ins than before.

mapping, testing, re-mapping, testing

2025

With multiple ops clients and a huge data pool to work with, I put my methods through the fire. The last thing I'm gonna do in this life is create and release shitty work, so I refined it, poked holes on purpose to see how to patch them back up, and expanded my business into what you see today.

and now we've arrived to today

2026

In an online space full of how to start a business, I want to host the women who have already built a successful first version of business, who aren't focused on that first booking, but are asking the question, "What do I need to do to make this last?" And I'm beyond honored to be trusted by so many of those women!!